I was brought on to broaden the cultural programming at The Surf Lodge in Montauk and The Snow Lodge in Aspen, initially introducing more R&B and hip-hop talent before expanding the mix across country, jazz, and electronic music.

I focused on bringing in trend-forward artists at pivotal moments in their careers—acts on the verge of wider chart success and emerging priorities for the music industry. The goal was to identify cultural momentum early and create memorable performances that strengthened each venue’s reputation as a leading music and hospitality destination.